2024
2024
2024
Listkit
Listkit
Listkit

About
About
About
ListKit, a B2B lead generation platform, helping companies find quality leads through its database of 626 million contacts.
ListKit, a B2B lead generation platform, helping companies find quality leads through its database of 626 million contacts.
ListKit, a B2B lead generation platform, helping companies find quality leads through its database of 626 million contacts.
Tags
Tags
Design systems, UX research, Mobile, Product Design, Leadership
Design systems, UX research, Mobile, Product Design, Leadership



Problem
Poor understanding of ListKit's value proposition led to low conversion rates and limited revenue growth in MRR, as users struggled to utilize the platform effectively.
Poor understanding of ListKit's value proposition led to low conversion rates and limited revenue growth in MRR, as users struggled to utilize the platform effectively.
Poor understanding of ListKit's value proposition led to low conversion rates and limited revenue growth in MRR, as users struggled to utilize the platform effectively.
Role
As product designer, I led design and communication strategy to boost conversions by streamlining onboarding and clarifying value proposition.
As product designer, I led design and communication strategy to boost conversions by streamlining onboarding and clarifying value proposition.
As product designer, I led design and communication strategy to boost conversions by streamlining onboarding and clarifying value proposition.
Project Spects
SaaS, B2B
CRO
Free trial
Impact
I redesigned the registration process increasing MRR by ↑ x2 and increased the conversion rate by ↑ 78%, driving user engagement and revenue, with a x3 boost in Customer Lifetime Value.
I redesigned the registration process increasing MRR by ↑ x2 and increased the conversion rate by ↑ 78%, driving user engagement and revenue, with a x3 boost in Customer Lifetime Value.
I redesigned the registration process increasing MRR by ↑ x2 and increased the conversion rate by ↑ 78%, driving user engagement and revenue, with a x3 boost in Customer Lifetime Value.
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